Our Story

Style should feel personal. At Shop Hearts, we believe the pieces you wear should help you feel confident, comfortable, and true to yourself.

Based in Southern California, Shop Hearts is an online boutique founded in 2014. Created for women, by women, our collection brings together fresh trends and timeless favorites for everyday life and the moments worth dressing up for.

A love of fashion. A dream of something more.

Our founder, Tanya, started Shop Hearts with a love of fashion and a vision of building a business of her own. She wanted the freedom to pursue meaningful work and spend more time doing what brought her joy.

As the boutique grew, so did her ambition to encourage other women to follow their own dreams. She brought together a team of women to help shape every part of Shop Hearts, from selecting styles and caring for customers to preparing orders for their next home.

Thoughtfully chosen, with you in mind

We hand-select our styles with an eye for quality, design, and wearability. Whether you're discovering a new favorite or finding the finishing touch for a special outfit, we want shopping with us to feel inspiring and approachable.

Your feedback helps us improve. We listen, welcome honest conversations, and work to address concerns with care.

Our commitment to you

We believe great service starts with treating people well. From your first visit to the arrival of your order, our goal is to make your experience clear, welcoming, and enjoyable.

Thank you for being part of our story. We're glad you're here.

Have a question? Get in touch with our team.